3 Logo Do’s & Don’ts
Logo Design Do’s and Don’ts
🐵 3 Do’s of Logo Design
When designing logos, you want to keep in mind that the logo should be scalable, meaning it can be really big, like painted on the side of a building and can be seen from a mile away, or really small, like printed at quarter inch square size. That’s why simple logos work the best. Think about how Apple and Nike logos can be really big, like on billboards, and really small like on your Apple Pencil.
Do use colors, but no more than three colors at a time. When you use colors, you want to think about how people respond to colors. There are a lot of studies on the psychology of color and those are: Blue usually mean trust, dark purple usually reminds people of royalty, black can either be sexy or depressing, yellow is stimulating and is a generally happy color, red is the color of love and passion, but also can remind people of violence, green is a calming color and can represent growth.
Do design in vector one you have a sketch, you can take a picture of it and use different programs like illustrator and affinity designer, or even Inkscape, or other free vector programs to design your logo, it will take a bit longer to get it in this format… but in the long run, it will make your life so much easier. Your logo is a representation of your business and it should be nothing less than the best it can be!
🙈3 Don’ts of Logo Design
Don’t use script lettering that is hard to read. I LOVE LOVE LOVE script lettering, don’t get me wrong. But when a fancy script lettering is used, it defeats the purpose of having a logo, because a logo is supposed to be memorable and identifiable. Imagine someone stumbling upon your brand for the first time, and that person can’t make out what your business is called, Yeah! I love that company, what is it called again? You just lost someone. If your logo is just a bunched up scribbles, no one will be able to find you.
Don’t just design in Canva, Canva or similar web apps are great tools to get inspiration and get some quick graphics done, and it has it’s place, for example, you can also use Canva to play with a design and figure out what you want….But once you have the necessary funds, and have the bandwidth to have your logo created properly by a graphic designer, you should definitely do that, and request that you get all the vector file formats for use with print and web.
Don’t be afraid to go against what is “trending now” and create a logo that will work in the long run, so much are people creating logos with what’s trending now, that once the trend has passed, the logo becomes dated. Keep your brand classic and fresh. Quoting one of my fave designers, we really love stuff that worked 40 years ago and still looks good today.
Happy Designing, and remember to play!!